As a clinic owner, talking about marketing techniques, strategies, and having to “keep up with the latest trends” can feel exhausting. Moreover, many practitioners wonder whether the time and cost investment is really worth it – and in most cases, it’s a matter of rolling the dice, paying the money, and only then finding out whether the return on investment is worth it. 

With every “marketing guru” under the sun selling their strategies, tips and courses, there’s one feature that many clinics may not know about – but it may be the easiest low-cost marketing tool for their clinic: HealthNow.

While designed as a tool to make health and medical services more accessible for New Zealanders (as well as now US residents, and projected to go globally), the way HealthNow works means that it doubles as a marketing tool for clinic owners without them having to lift a finger. Here’s how.

HealthNow Works With Approved Providers That Are Offered To Their Clients

A key behind the free and valuable marketing you gain by partnering with HealthNow rests in the fact that in order to access HealthNow’s services, a user must choose from HealthNow’s list of approved providers – automatically giving them access to your clinic’s information. This means you gain leads just by being a provider, at no cost to you.

There are two key ways that users are using HealthNow that drive this traffic. The first is through their Buy Now Pay Later service, where users no longer have to delay accessing the health services they need due to not having the full upfront cost ready and available in their bank account. 

HealthNow is the world’s first health-focused BNPL platform, launched here in New Zealand, and allows health consumers to choose how many instalments they’d like to spread the cost of their appointment over on the day of the visit, up to a total of 12 weeks. This offering reflects staggering findings that up to 39% of kiwis avoided visiting their GP despite having a genuine medical need due to the upfront cost.

For these users that need a health service but don’t have the full funds set aside and ready to go, being able to choose from HealthNow’s provider list means they can get help before their condition deteriorates. The providers get paid in full on the day of the appointment, and the users simply make interest-free and fee-free repayments to HealthNow as per the payment period they selected.

Another target market that can quickly become your patients are those whose employers have chosen to offer employer aid payments. Employer aid has quickly gained popularity as an alternative to traditional health insurance which comes with significant restrictions such as pre-existing condition exclusions, plan limitations, not being able to support other family members (which often directly affects the health of the family member with the plan), and annual limits where funds that are unused and unclaimed do not roll over from one year to the next.

Instead, employer aid payments are made directly into an employee’s digital health wallet stored on the HealthNow app, and can be redeemed at any HealthNow health or medical clinic, including pharmacies for prescriptions or supplements. Better yet, knowing the strong link between a family’s health, the funds in a digital health wallet can also be used to access health services for family members.

It’s not just employers that can contribute to a digital health wallet, either. Family members can choose to do so as gifts or to support their loved ones through tough times, confidently knowing that the funds can only be used towards health and wellness.

Repeat Business Means Continued Profitability

 While HealthNow helps potential clients find you and book their first appointment, the care and service you provide means that you get repeat customers, whether or not they choose to use the HealthNow platform for their following visits. And a good experience means word-of-mouth referrals, too. 

• 61% of small businesses report that more than half of their revenue comes from repeat customers 
• The average repeat customer spends 67% more in the 31st-36th months of their relationship with a business than in their first 6 months
• A person’s fifth purchase is 40% larger than their first, and their tenth purchase is nearly 80% larger than their first
• On average, loyal customers are worth up to 10x as much as their first purchase
• Word of mouth is the primary factor behind 20-50% of all purchasing decisions
• Customers are 77% more likely to buy a new product when learning about it from family and friends
• 92% of consumers around the world say they trust word-of-mouth or recommendations from friends and family, above all other forms of advertising

Get Started For Free Today

There is no cost for your clinic to sign up or integrate with HealthNow, and all training and support are completely free with no ongoing subscription or monthly charges. HealthNow also offers a free trial period so you can ensure it’s easy and simple to use, and right for your team.